What You Will Gain:

✅ Six high-impact modules ✅ Six-month access ✅ 12+ templates & tools ✅ 12 strategic assignments ✅ Four hours of coaching (live or on-demand) ✅ Certificate of Completion Built for working professionals and communication leaders ready to move from execution to strategy.

Who This Course is For:

This course is ideal for: - Professionals in transition from journalism to public relations - Communication and PR Officers ready to move from execution to strategy - Team leads managing cross-departmental messaging - HR and government communicators leading public communications No fluff.  Just modern, strategic comms for today's workplace realities.

Course Curriculum

6 Chapters · 86 Lessons

  1. 1
    1. Welcome! Free preview
    2. Introduction Free preview
    3. (Included in full purchase)

      SMART Goal-setting

    4. (Included in full purchase)

      The Campaign Context

    5. (Included in full purchase)

      Aligning Goals and Messaging

    6. (Included in full purchase)

      Module One Activity

    7. The PR Manager Vs. The Strategic Advisor Free preview
    8. (Included in full purchase)

      Traits of the Strategic PR Leader

    9. (Included in full purchase)

      Beyond Media Placement

    10. (Included in full purchase)

      PR Impact Metrics

    11. (Included in full purchase)

      Module One Assignment: PR Strategy Builder

    12. (Included in full purchase)

      Module One - Summary

  2. 2
    1. (Included in full purchase)

      Welcome to Module Two!

    2. (Included in full purchase)

      Introduction

    3. (Included in full purchase)

      Impactful Internal Messages

    4. (Included in full purchase)

      Key Internal Topics

    5. (Included in full purchase)

      Editing for Internal Clarity

    6. (Included in full purchase)

      Module Two: Activity

    7. (Included in full purchase)

      Module Two Activity: Employee Message Audit

    8. (Included in full purchase)

      Translating Strategy into Meaning

    9. (Included in full purchase)

      AI Tools for Internal Comms

    10. (Included in full purchase)

      Module Two: Assignment

    11. (Included in full purchase)

      Module Two: Summary

  3. 3
    1. (Included in full purchase)

      Welcome to Module Three!

    2. (Included in full purchase)

      Introduction

    3. (Included in full purchase)

      AI as an Idea Generator

    4. (Included in full purchase)

      ChatGPT Primer

    5. (Included in full purchase)

      Canva AI Primer

    6. (Included in full purchase)

      Notion AI Primer

    7. (Included in full purchase)

      Module Three Activity

    8. (Included in full purchase)

      Module Three Activity - AI Enhanced Content Sprint

    9. (Included in full purchase)

      PR Listening Tools

    10. (Included in full purchase)

      Case Study: AI in a Crisis

    11. (Included in full purchase)

      Using ChatGPT for Crisis Messaging

    12. (Included in full purchase)

      Sample Analytics Dashboard

    13. (Included in full purchase)

      Risk Mitigation Table

    14. (Included in full purchase)

      Module Three Assignment: Social Media Strategy Planner

    15. (Included in full purchase)

      Module Three Assignment - Social Media Strategy Planner

    16. (Included in full purchase)

      Module Three Summary

  4. 4
    1. (Included in full purchase)

      Welcome to Module Four!

    2. (Included in full purchase)

      Introduction

    3. (Included in full purchase)

      Understanding Stakeholder Ecosystems

    4. (Included in full purchase)

      Stakeholder Mapping

    5. (Included in full purchase)

      Internal Vs. External Stakeholders

    6. (Included in full purchase)

      Case Study Spotlight

    7. (Included in full purchase)

      The Trust Triangle

    8. (Included in full purchase)

      Trust Checklist

    9. (Included in full purchase)

      Module Four: Activity

    10. (Included in full purchase)

      Module Four Activity: Stakeholder Message Reframe

    11. (Included in full purchase)

      Stakeholder-Centric Messaging

    12. (Included in full purchase)

      Tone Content Matrix

    13. (Included in full purchase)

      Match Tone Not Just Content

    14. (Included in full purchase)

      The Message Architecture Blueprint

    15. (Included in full purchase)

      Why Some Messages Fall Apart

    16. (Included in full purchase)

      The Leader's Planning Grid

    17. (Included in full purchase)

      Module 4: Cheatsheet

    18. (Included in full purchase)

      Module Four Cheatsheet: Buiding your Framing Themes

    19. (Included in full purchase)

      Module Four: Summary

  5. 5
    1. (Included in full purchase)

      Welcome!

    2. (Included in full purchase)

      Introduction

    3. (Included in full purchase)

      The New PR Performance Mindset

    4. (Included in full purchase)

      The PR Performance Mindset

    5. (Included in full purchase)

      The Measurement Shift

    6. (Included in full purchase)

      The Barcelona Principles

    7. (Included in full purchase)

      The PR Measurement Pyramid

    8. (Included in full purchase)

      Tools That Matter

    9. (Included in full purchase)

      Module Five: Activity

    10. (Included in full purchase)

      Module Five Activity: Build your Mini-Metrics Dashboard

    11. (Included in full purchase)

      The Insight Funnel

    12. (Included in full purchase)

      Why Data Should Drive Campaigns

    13. (Included in full purchase)

      Exploring Dashboards

    14. (Included in full purchase)

      Module Five: Assignment

    15. (Included in full purchase)

      Module Five Assignment: Show and Prove - Your Data-Driven Campaign Report

    16. (Included in full purchase)

      Module Five: Summary

  6. 6
    1. (Included in full purchase)

      Welcome!

    2. (Included in full purchase)

      Introduction

    3. (Included in full purchase)

      Common Crisis Scenarios

    4. (Included in full purchase)

      Crisis Communication Planning

    5. (Included in full purchase)

      The Anatomy of the Crisis Communication Plan

    6. (Included in full purchase)

      Message Architecture in a Crisis

    7. (Included in full purchase)

      Social Media Management in a Crisis

    8. Module Six Activity: Crisis Similation Cheatsheet Free preview
    9. (Included in full purchase)

      Brand Protection vs. Brand Image

    10. (Included in full purchase)

      Rely Tampon Case Study

    11. (Included in full purchase)

      Module Six Assignment

    12. (Included in full purchase)

      Congratulations

Certificate & Recognition

Upon completion, you will receive our LLPR verified certificate, endored by regional communicaton leaders.  Add it to your LinkedIn,  CV or portfolio. Plus: Join our LLPR Alumni Circle for ongoing resources and invites.

Real-World Techniques

Gain tools, frameworks, and mindset to lead with clarity and impact

AI-Enhanced Tools

Supported by AI tools, live coaching, and global practices

Become a Trusted Advisor

Drive alignment, manage reputational risk, and influence change

Ready to Step into Strategy?

Enroll in the LLPR Strategic & Internal Communication Course today and start changing how you lead communication - from the inside out.

$2,500.00

Enroll Now Free preview

About LLPR

LLPR is a Barbados-based strategic communication firm specialising in public relations, crisis communication and professional training for communicators.  We help teams strengthen internal communication, navigate reputational risk and align messaging with mission-critical goals.  With a focus on real-world readiness, LLPR combines global best practice with local relevance to empower communication professionals at every level.