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Level up from communicator to strategist —start the course that transforms how your message moves the mission.

$2,500.00

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Real-World Techniques

Gain tools, frameworks, and mindset to lead with clarity and impact

AI-Enhanced Tools

Supported by AI tools, live coaching, and global practices

Become a Trusted Advisor

Drive alignment, manage reputational risk, and influence change

About the Course

From PR Officer to Strategic Advisor – This is Your Next Level. The LLPR Strategic & Internal Communication Course is a virtual 6-module training designed to transform public relations officers, communication managers, and internal communicators into trusted strategic advisors. Gain real-world techniques to drive alignment, manage reputational risk, and influence change across departments, supported by AI-enhanced tools, live coaching, and proven global practices.

About the Creator

Hi, I'm [Your Name], and I'm excited to share my expertise with you. I understand the challenges you face in the fast-paced communication environment and have designed this course to help you overcome them. My goal is to see you grow into a communicator that leadership listens to.

Course Curriculum

6 Chapters · 75 Lessons

  1. 1

    Module One: Strategic PR Foundations

    1. Welcome! Free preview
    2. (Included in full purchase)

      Introduction

    3. (Included in full purchase)

      SMART Goal-setting

    4. (Included in full purchase)

      The Campaign Context

    5. (Included in full purchase)

      Aligning Goals and Messaging

    6. (Included in full purchase)

      Module One Activity

    7. (Included in full purchase)

      The PR Manager Vs. The Strategic Advisor

    8. (Included in full purchase)

      Traits of the Strategic PR Leader

    9. (Included in full purchase)

      Beyond Media Placement

    10. (Included in full purchase)

      PR Impact Metrics

    11. (Included in full purchase)

      Module One - Summary

    12. (Included in full purchase)

      Module One - Assignment

  2. 2

    Module Two: High-Impact Internal Communications

    1. Welcome to Module Two! Free preview
    2. (Included in full purchase)

      Introduction

    3. (Included in full purchase)

      Impactful Internal Messages

    4. (Included in full purchase)

      Key Internal Topics

    5. (Included in full purchase)

      Editing for Internal Clarity

    6. (Included in full purchase)

      Module Two: Activity

    7. (Included in full purchase)

      Module Two Activity: Employee Message Audit

    8. (Included in full purchase)

      Translating Strategy into Meaning

    9. (Included in full purchase)

      AI Tools for Internal Comms

    10. (Included in full purchase)

      Module Two: Assignment

    11. (Included in full purchase)

      Module Two: Summary

  3. 3

    Module Three: Next-Gen Communication Tools

    1. (Included in full purchase)

      Welcome to Module Three!

    2. (Included in full purchase)

      Introduction

    3. (Included in full purchase)

      AI as an Idea Generator

    4. (Included in full purchase)

      ChatGPT Primer

    5. (Included in full purchase)

      Canva AI Primer

    6. (Included in full purchase)

      Notion AI Primer

    7. (Included in full purchase)

      Module Three Activity

    8. (Included in full purchase)

      Module Three Activity - AI Enhanced Content Sprint

    9. (Included in full purchase)

      PR Listening Tools

    10. (Included in full purchase)

      Case Study: AI in a Crisis

    11. (Included in full purchase)

      Using ChatGPT for Crisis Messaging

    12. (Included in full purchase)

      Sample Analytics Dashboard

    13. (Included in full purchase)

      Risk Mitigation Table

    14. (Included in full purchase)

      Module Three Assignment: Social Media Strategy Planner

    15. (Included in full purchase)

      Module Three Assignment - Social Media Strategy Planner

    16. (Included in full purchase)

      Module Three Summary

  4. 4

    Module Four: Multi-Stakeholder Management

    1. (Included in full purchase)

      Welcome to Module Four!

    2. (Included in full purchase)

      Introduction

    3. (Included in full purchase)

      Understanding Stakeholder Ecosystems

    4. (Included in full purchase)

      Stakeholder Mapping

    5. (Included in full purchase)

      Internal Vs. External Stakeholders

    6. (Included in full purchase)

      Case Study Spotlight

    7. (Included in full purchase)

      The Trust Triangle

    8. (Included in full purchase)

      Trust Checklist

    9. (Included in full purchase)

      Module Four: Activity

    10. (Included in full purchase)

      Module Four Activity: Stakeholder Message Reframe

    11. (Included in full purchase)

      Stakeholder-Centric Messaging

    12. (Included in full purchase)

      Tone Content Matrix

    13. (Included in full purchase)

      Match Tone Not Just Content

    14. (Included in full purchase)

      The Message Architecture Blueprint

    15. (Included in full purchase)

      Why Some Messages Fall Apart

    16. (Included in full purchase)

      The Leader's Planning Grid

    17. (Included in full purchase)

      Module 4: Cheatsheet

    18. (Included in full purchase)

      Module Four Cheatsheet: Buiding your Framing Themes

    19. (Included in full purchase)

      Module Four: Summary

  5. 5

    Module Five: Data-Driven Communication

    1. (Included in full purchase)

      Welcome!

    2. (Included in full purchase)

      Introduction

    3. (Included in full purchase)

      The New PR Performance Mindset

    4. (Included in full purchase)

      The PR Performance Mindset

    5. (Included in full purchase)

      The Measurement Shift

    6. (Included in full purchase)

      The Barcelona Principles

    7. (Included in full purchase)

      The PR Measurement Pyramid

    8. (Included in full purchase)

      Tools That Matter

    9. (Included in full purchase)

      Module Five: Activity

    10. (Included in full purchase)

      Module Five Activity: Build your Mini-Metrics Dashboard

    11. (Included in full purchase)

      The Insight Funnel

    12. (Included in full purchase)

      Why Data Should Drive Campaigns

    13. (Included in full purchase)

      Exploring Dashboards

    14. (Included in full purchase)

      Module Five: Assignment

    15. (Included in full purchase)

      Module Five Assignment: Show and Prove - Your Data-Driven Campaign Report

    16. (Included in full purchase)

      Module Five: Summary

  6. 6

    Coming Soon! Module Six - Crisis Communication Planning and Brand Protection

    1. (Included in full purchase)

      Welcome!

Ready to Transform Your Career?

Enroll in the LLPR Strategic & Internal Communication Course today and take the next step towards becoming a strategic advisor in PR and internal communication.

$2,500.00

Enroll Now Free preview